LoneStar Leaguer 03/29/06
Dallas CU Professional Wins National Marketing Award
The Credit Union National Association (CUNA) recently named neighborhood CU’s Senior Vice President of Marketing Mark Arnold, Marketing Professional of the Year for 2006. The award recognizes significant contributions to the credit union industry through education, marketing and business development, and is the highest level of recognition given by CUNA.
The Marketing Professional of the Year is selected based on mastery of and contributions to the following: marketing as a factor in their credit union’s success, marketing as a management function, fostering the credit union movement’s success, and enhancing their community through organizational involvement.
In Arnold’s seven-year tenure at Neighborhood CU, he has helped the credit union grow from $125 million in assets to $225 million in assets. He oversaw the name change from Dallas Postal CU to Neighborhood CU and has been heavily involved in branding. He established “building relationships in your neighborhood” as the overall credit union strategy, and he personally conducts brand training for the entire staff.
Recently recognized as one of the first “Juntos Avanzamos” (Together We Advance) credit unions in Texas, Arnold has been a driving force behind the development of the credit union’s minority education program to reach the Hispanic market.
“Since Mark has joined us, he has been a key leader in the credit union’s success. His insights, observations, recommendations and strategies have been vitally important to us,” said Chet Kimmell, president and CEO of Neighborhood CU.
Arnold is the author of Marketing Across the Generations: Gen X, and several white papers. In his free time, he is an instructor for Southwest CUNA Management School and has served several years as the chairman of the Texas Credit Union Marketing Council.
He speaks nationwide on various credit union topics and has won numerous other communication awards, including Texas Credit Union Marketer of the Year.
“This is a credit union award,” said Arnold. “I’m honored to have received it, but it is a reflection of the success of Neighborhood Credit Union as a whole.”