DeLania Truly, CFMP

VP - Sales, Sourth Region
CUNA Mutual Group (CMG)
Fort Worth, Texas

DeLania Truly began her credit union journey in 1976, and now has almost 35 years of experience in sales, management and marketing within the financial services industry. Her background includes management, sales, advertising, marketing, strategic planning, human resources, and investment services. She has helped credit unions learn more about strategic management, marketing through multiple distribution channels, and establishing the right “experience” for members.  With a bottom-line focus, she works in partnership with credit unions to plan, develop and implement key programs for credit union success. She is also skilled at facilitating strategic management sessions for long-term planning and market development.

Currently as leader of the South Region, DeLania is responsible for leading the sales organization to establish, implement and monitor plans to meet corporate sales and marketing objectives. She also oversees efforts to maintain and enhance long-term marketplace relationships for CUNA Mutual Group.

DeLania has been a featured speaker and workshop facilitator at national and league credit union conferences, and has published many articles in industry publications. She is also on the faculty of the Southwest CUNA Management School.

DeLania has earned a Masters of Business Administration, and a Bachelor degree in Journalism/Communications. DeLania is located in Fort Worth, Texas, and can be reached at 1-800-356-2644, ext. 6658582. Her e-mail address is

TCU Neeley School of Business

Thank You 2018 Sponsors

Academic Fellow

CUNA Mutual GroupCredit Union Resources, Inc.Catalyst Corporate FCU

Academic Patron

Cornerstone Credit Union League

Educational Sponsor

Cornerstone Credit Union Foundation

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Credit Union of America
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Federal Reserve Bank of Dallas
Goldsmith Organization, LLC
InTouch CU
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On the Mark Strategies

South Carolina FCU
Southwest Louisiana CU
Tarrant County's CU
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