George Low
Texas Christian University “TCU”
(Fort Worth, Texas)

George S. Low is Associate Professor of Marketing and Chair of the Marketing Department in the M. J. Neeley School of Business at Texas Christian University in Fort Worth, Texas, where he has taught since 1996.  Dr. Low’s teaching and research interests and expertise lie in the area of marketing communications and brand management.  He has published research articles in the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Retailing, Harvard Business Review, European Journal of Marketing, Marketing Management, Journal of Business Research, Journal of World Business, Pricing Strategy and Practice: An International Journal, the Journal of Advertising Research, the Journal of Product and Brand Management, and the Marketing Science Institute’s Working Paper Series.  Dr. Low is listed in Who’s Who in America, Who’s Who in American Education, Who’s Who in Finance and Business, and Who’s Who in the World.  Dr. Low has consulted primarily in the areas of executive education and market research, working with firms such as Exxon Corp., PepsiCo Inc., Ben E. Keith, McCann-Erickson Inc., McDonald’s Corp., Alcon Laboratories, Texas Farm Bureau, DFW Airport, Pegasus Systems, Johnson & Johnson Medical, and Cadillac Fairview Corp.