Amy Herbig
Amy Herbig

The BA Group
Northfield, Minnesota

Amy Herbig provides passion and expertise in marketing strategy, planning, branding, and execution paired with a love for building relationships and delivering results. Having worked as a marketing manager for a multibillion-dollar credit card company and as an apprentice with top-ranked advertising and marketing professionals, Herbig found her true calling as the head of marketing for a mid-size credit union in Seattle. In just three years, the industry took notice, and credit unions began to call her, requesting her help with their marketing and branding challenges. She answered the call by starting The BA Group in 2005. Today, BA’s team of professionals lends their expertise to help credit unions analyze, plan, develop, and implement marketing, branding, media, social media, and analytical efforts.

TCU Neeley School of Business

Thank You 2020 Sponsors

Academic Fellow

CUNA Mutual GroupCredit Union Resources, Inc.

Academic Patron

Catalyst Corporate FCUCornerstone Credit Union League

Educational Sponsor

Cornerstone Credit Union Foundation

Friends of SCMS

American Airlines FCU
Arkansas FCU
Blalack & Williams, PC
Bossier FCU
Callahan & Associates, Inc.
Cornerstone Advisors
Credit Union of America
CU Direct

CU Strategic Planning
Federal Reserve Bank of Dallas
InTouch CU
JRF Consulting Services, LLC
Las Colinas FCU
Neighbors FCU

Sievewright & Associates
South Carolina FCU
Tarrant County's CU
The BA Group
Tinker FCU
Vantage West CU