Lisa Huertas
Lisa Huertas

Texas Tech FCU
Lubbock, Texas

For the past 18 years, Lisa has served the financial industry in a variety of leadership roles. From co-founding a successful design and development firm for financial institutions to the vice president of a banking compliance company to strategic consulting for financial institutions as FTSI’s Vice President of Emerging Markets. Lisa has worked with hundreds of bank and credit union leadership teams to understand and develop their vision, strategy, culture and critical technology. She has been described as innovative, with a unique lens that is an asset to industry thought leaders. Lisa has been recognized nationally for her professional excellence and has recently joined the executive team at Texas Tech Federal Credit Union in Lubbock, Texas. As the Chief Experience Officer, she will continue the mission of evolving the role of the credit union team and member experience.

TCU Neeley School of Business