Dr. Shannon Shipp, CEA, MAFF
Dr. Shannon Shipp

Texas Christian University
Fort Worth, Texas

Shannon Shipp is an associate professor of marketing in the Neeley School of Business at Texas Christian University. His areas of expertise include sales management, marketing strategy, interface between finance and marketing, sales forecasting, and business ethics. Previously, Shipp served as an assistant professor of business administration at St. Mary’s College. He has published several articles on topics such as how selling methods affect industrial sales, enhancing marketing students’ skills, and effects of environmental variables on the marketing mix/strategic business unit. Shipp holds a Bachelor of Business Administration from the University of Tulsa, a Master of Business Administration from the Rensselaer Polytechnic Institute, and a doctorate in business administration from the University of Minnesota.

TCU Neeley School of Business

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